MKTG 3383 - Internet/Digital Marketing

Credits: 3 Spring

The course examines marketing concepts like marketing mix, segmentation, and positioning as it relates to an online marketing platform. Students participate in cutting edge simulation programs that allow students to test their understanding of internet marketing strategies online. Students learn how to navigate internet/digital marketing and its practical application. Students explore the history of internet marketing to understand how the early influences have shaped today’s marketing strategies. Topics include search engine optimization, search engine marketing, online advertising, web analytics, email marketing, social media platforms and online marketing reputation systems.

Prerequisites: MKTG 3303 or instructor permission.