2023-2024 Academic Catalog 
    Jul 20, 2024  
2023-2024 Academic Catalog [ARCHIVED CATALOG]

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MKTG 3303 - Principles of Marketing

Credits: 3

Marketing principles, a survey course for students who have prior coursework and understanding in business, includes a survey of all aspects of marketing: consumer behavior issues, products, pricing, distribution, promotion, research, strategy, and trends.

Prerequisites: Junior standing or instructor’s permission.

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