MKTG 4303 - Marketing Research and Consumer Behavior

Credits: 3 Fall

This course equips students with the knowledge necessary to understand consumer and managerial decision making in order to apply that analysis to guide companies, nonprofits, or individuals in the design and promotion of winning products and services. Students will develop specific and practical marketing expertise and skills, including research design, exploratory research; descriptive research; scaling; sampling; and data analysis and reporting.