2023-2024 Academic Catalog 
    
    Jun 22, 2024  
2023-2024 Academic Catalog [ARCHIVED CATALOG]

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MKTG 5523 - Marketing for Results


Credits: 3

This course equips students with the knowledge and skills necessary to plan and execute strategies and tactics typically assigned to the marketing function of organizations. The course addresses critical factors affecting product and enterprise competitiveness, including resource allocation, product design and positioning, creating awareness through marketing mix, creating accessibility through distribution strategies, pricing and the integration of the marketing function with other functions in the organization.



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