Marketing, BBA

Business Core Courses - Credits: 43

• ACCT 1001 - Fundamentals of Accounting Credits: 1
• ACCT 2013 - Principles of Accounting I Credits: 3
• ACCT 2023 - Principles of Accounting II Credits: 3
• BISS 1103 - Fluency in Information Technology Credits: 3
• BISS 1123 - Business Problem Analysis Credits: 3
• BISS 3503 - Management Information Systems Credits: 3
• BISS 4403 - Data Administration Credits: 3
• BLAW 3103 - Business Law I Credits: 3

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• ECON 2013 - Principles of Economics: Macro Credits: 3

• OR

• ECON 2023 - Principles of Economics: Micro Credits: 3

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• FIN 3403 - Introduction to Business Finance Credits: 3
• MGMT 3203 - Introduction to Management Credits: 3
• MGMT 3603 - Introduction to Management Science Credits: 3
• MGMT 4703 - Business Ethics Credits: 3
• MGMT 4903 - Organizational Strategy and Policy Credits: 3
• MKTG 3303 - Introduction to Marketing Credits: 3

Specialized Courses - Credits: 18

All specialized courses and MGMT 4903  must be completed at OBU.

• MKTG 3323 - Introduction to Marketing Analytics and Web Intelligence Credits: 3
• MKTG 3343 - Selling and Sales Management Credits: 3
• MKTG 3363 - International Marketing Credits: 3
• MKTG 3383 - Internet/Digital Marketing Credits: 3
• MKTG 4303 - Marketing Research and Consumer Behavior Credits: 3
• MKTG 4373 - Small Business Marketing Credits: 3