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Honors |
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HON 2063 - Honors Arts and Western Culture
Credits: 3 Fall
This course examines the development of the visual, musical, and theatrical arts through c. 1900 (with references to significant modern ideas), focusing primarily on western European idioms. It closely relates works and ideas to philosophical, historical events, and sociological trends. This course serves as a platform for discussions in arts and aesthetics for students enrolled in the OBU Honors Program.
Prerequisites: HON 1113 or equivalent and sophomore standing in the OBU Honors Program.
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HON 2119 - Colloquium in Humanities
Credits: 0 to 1
This course is a reading-discussion-activity seminar focusing on a topic in the humanities. It is intended to provide intensive study or experience on a narrow topic.
Prerequisites: HON 1013 or permission of the instructor.
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HON 2143 - The Classical World: Composition and Literature
Credits: 3 Spring
A study of the Roman world from the early Republic through the collapse of the Empire, including emphasis on the life of Christ, the ministry of the apostles, and the early church. Key texts include Virgil’s Aeneid, the New Testament, and the writings of Augustine.
Prerequisites: HON 1013 and HON 1113 .
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HON 2219 - Colloquium in Fine Arts
Credits: 0 to 1
This course is a reading-discussion-activity seminar focusing on a topic in the fine arts. It is intended to provide intensive study or experience on a narrow topic.
Prerequisites: HON 1013 or permission of the instructor.
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HON 2319 - Colloquium in Business
Credits: 0 to 1
This course is a reading-discussion-activity seminar focusing on a topic in business. It is intended to provide intensive study or experience on a narrow topic.
Prerequisites: HON 1013 or permission of the instructor.
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HON 2419 - Colloquium in Life Sciences
Credits: 0 to 1
This course is a reading-discussion-activity seminar focusing on a topic in the life sciences. It is intended to provide intensive study or experience on a narrow topic.
Prerequisites: HON 1013 or permission of the instructor.
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HON 2519 - Colloquium in Social Studies
Credits: 0 to 1
This course is a reading-discussion-activity seminar focusing on a topic in the social sciences. It is intended to provide intensive study or experience on a narrow topic.
Prerequisites: HON 1013 or permission of the instructor.
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HON 2543 - The Medieval and Early Modern World: Fine Arts and Literature
Credits: 3 Fall
A study of European culture between the collapse of the Roman Empire and the onset of the Renaissance, with particular emphasis on the Christian civilization of the High Middle Ages. Key texts include Aquinas’ Summa Theologica and Dante’s Divine Comedy. A study of the twin movements that birth the modern world, with emphasis on developments in politics, theology, and the arts. Particular attention will be given to Renaissance humanism and to the works of Luther, Calvin, and Shakespeare.
Prerequisites: HON 2043 and HON 2143 .
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HON 2619 - Colloquium in Mathematics / Physical Sciences
Credits: 0 to 1
This course is a reading-discussion-activity seminar focusing on a topic in mathematics and the physical sciences. It is intended to provide intensive study or experience on a narrow topic.
Prerequisites: HON 1013 or permission of the instructor.
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HON 2643 - The Medieval and Early Modern World: History and Religion
Credits: 3 Fall
A study of European culture between the collapse of the Roman Empire and the onset of the Renaissance, with particular emphasis on the Christian civilization of the High Middle Ages. Key texts include Aquinas’ Summa Theologica and Dante’s Divine Comedy. A study of the twin movements that birth the modern world, with emphasis on developments in politics, theology, and the arts. Particular attention will be given to Renaissance humanism and to the works of Luther, Calvin, and Shakespeare.
Prerequisites: HON 2043 and HON 2143 .
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HON 2719 - Colloquium in Theology / Ministry
Credits: 0 to 1
This course is a reading-discussion-activity seminar focusing on a topic in theology and/or ministry. The course is intended to provide intensive study or experience on a narrow topic.
Prerequisites: HON 1013 .
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HON 3013 - The Modern World: Ethics and Theology
Credits: 3 Spring
A study of the distinctively modern conception of reason arising in the eighteenth century and of the subsequent challenges to that conception. Topics include the scientific revolution, the philosophies, the American and French revolutions, liberalism and its discontents, and Romantic literature. A study of the modern world and of today, including developments in literary modernism, positivist and existentialist philosophies, international conflict, post-colonialism, postmodern thought and Christian responses.
Prerequisites: HON 2543 and HON 2643 .
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HON 3073 - Honors Biblical Ethics
Credits: 3 Spring
A study of the major ethical teachings of the Bible with attention to their practical and contemporary application. Addresses the theme of Christian responsibility in today’s world, based on the premise that Biblical interpretation is not complete until the teachings of the Bible inform the life situation of the student. This course will also serve as a vehicle for Honors seminar discussions.
Prerequisites: sophomore standing in the Honors Program.
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HON 3113 - The Modern World: History and Literature
Credits: 3 Spring
A study of the distinctively modern conception of reason arising in the eighteenth century and of the subsequent challenges to that conception. Topics include the scientific revolution, the philosophies, the American and French revolutions, liberalism and its discontents, and Romantic literature. A study of the modern world and of today, including developments in literary modernism, positivist and existentialist philosophies, international conflict, post colonialism, postmodern thought, and Christian responses.
Prerequisites: HON 2543 and HON 2643 .
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HON 3779 - Contracted Studies
Credits: 1 to 2
Arranged special study in the student’s major or minor area. Details of the project are to be determined in consultation with the faculty member and the Director of the Honors Program. Additional fee if lab required.
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HON 4770 - Honors Service Practicum
Credits: 0 On Demand
Arranged supervised activities to fulfill the service option of the Honors Program curriculum; includes participation in service-related seminar discussions and a written assessment. Course will be graded pass/fail.
Prerequisites: approval of the Director of the Honors Program.
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HON 4889 - Honors Study Abroad
Credits: 0 to 3 On Demand
Arranged study and/or travel abroad and a written assessment of the travel/ study experience. Course will be graded pass/fail.
Prerequisites: approval of the director of the Honors Program.
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HON 4993 - Honors Thesis
Credits: 3
Preparation of the Honors Thesis for approval of faculty advisor and presentation to university community.
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Journalism and Mass Communication |
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JMAS 1153 - Introduction to Media Technology
Credits: 3
This course provides students with a fundamental understanding of tools and techniques involved in audio and video production. Students will learn how to integrate these skills and technologies into various disciplines in order to be a more effective communicator. Additional fee required.
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JMAS 1203 - Audio Production
Credits: 3 Spring
Students will learn the fundamentals of basic audio production and design including techniques for using microphones, recorders and other audio facets. Students will learn these crafts through various projects and participatory tasks. Additional fee required.
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JMAS 1999 - Topics in Journalism and Mass Communications
Credits: 1 to 4 On Demand
This is a lower-level course in a selected area of journalism or media production. This course is not designed as an independent study. Additional fee required.
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JMAS 2053 - News Writing
Credits: 3 Fall
Students will learn news story construction from simple leads to complete, accurate, complex stories, typically written from a specified set of facts. Participants will also learn basic column writing, as well as editorials, reviews, broadcast scripts, and portfolio production.
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JMAS 2143 - Introduction to Broadcast Journalism
Credits: 3 Fall
This course offers an introduction to the field of broadcast journalism and the various roles involved which includes study and practice in writing, reporting, producing, and interviewing fundamentals for radio, television, and streaming news stories. Additional fee required.
Prerequisites: JMAS 1153 .
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JMAS 2303 - Survey of Electronic Media
Credits: 3 Fall
The course is a comprehensive study of the history of electronic media, exploring the earliest roots to modern and developing trends.
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JMAS 2733 - Introduction to Digital Photography
Credits: 3
This course will teach foundational skills and understanding of digital photography. Students will explore and apply the techniques, aesthetics, and ethics of digital photography and image editing. Cross-Listed: ART 2733 Additional fee required.
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JMAS 2961 - Student Television Production
Credits: 1
Participants will engage in an overview of the elements of media production. Additional fee required.
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JMAS 2971 - Student Newspaper Production
Credits: 1
Participants will engage in the preparation of copy, layouts, and photos for the student newspaper. Student editors and reporters work under deadlines to publish a weekly newspaper. May be repeated up to five hours. Additional fee required.
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JMAS 2981 - Student Yearbook Production
Credits: 1
Participants will engage in the preparation of copy, layouts, and photos for the student yearbook. Student editors and reporters work under deadlines to publish the university annual. May be repeated up to five hours. Additional fee required.
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JMAS 2999 - Independent Study in Journalism and Mass Communication
Credits: 1 to 4
This course offers an independent study for students who have completed a minimum of 24 hours with a B average in journalism/mass communication. A fee may be required
Prerequisites: approval of the dean and completion of a 2999 Independent Study form.
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JMAS 3033 - Photojournalism
Credits: 3 Fall, Odd
Students will develop skills in digital photography including framing, composition, lighting and printing, application to the media. Additional fee required.
Prerequisites: JMAS 2143 , JMAS 2733 .
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JMAS 3063 - News Reporting
Credits: 3 Spring
This course will study and practice reporting and writing for print, broadcast, and web utilizing basic reporting skills, as well as some videography and online tools. Students will learn and apply investigative skills, beat reporting, and developing more complex news packages in various forms. Additional fee required.
Prerequisites: JMAS 2053 .
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JMAS 3123 - Multimedia Production
Credits: 3 Fall
This course will teach fundamentals of computer-based media productions, including photo editing and visual effects. Additional fee required.
Prerequisites: JMAS 1153 and JMAS 2733 .
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JMAS 3143 - Multimedia Reporting
Credits: 3 Spring
Participants will engage in the study and practice of packaging television/streaming news stories, spot news, features, and investigative projects. Additional fee required.
Prerequisites: JMAS 2143 .
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JMAS 3153 - Advanced Production
Credits: 3 Spring
Students will learn and apply advanced concepts in media production, including taking a project from script to screen.
Prerequisites: JMAS 1153 , JMAS 1203 , and JMAS 2143 .
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JMAS 3163 - News Editing and Design
Credits: 3 Fall
This is a skills course in news editing and design for printed publications primarily, but in basic AP (Associated Press) style and general design. There is a particular emphasis on grammar, punctuation, cropping, spelling, page layout, and desktop publishing design principles.
Prerequisites: JMAS 2053 .
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JMAS 3173 - Advanced News Reporting
Credits: 3 Spring
Students will build on skills learned in news writing and reporting courses to create advanced, research projects. Drawing from student-generated facts, participants will then utilize in-depth research, interpretive writing, and extensive interviewing to develop more complex stories and projects.
Prerequisites: JMAS 2053 .
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JMAS 3483 - Writing for Multimedia
Credits: 3 Spring
This course will teach students how to conceptualize and write for broadcast advertising, public relations, and screenwriting. Additional fee required.
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JMAS 3903 - Electronic Field Production
Credits: 3 Fall
Students will learn the principles of field production, exploring field camera operation, video editing, and video producing techniques for commercial and non-commercial arenas. Additional fee required.
Prerequisites: JMAS 1203
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JMAS 3959 - Internship: Journalism Emphasis
Credits: 1 to 4
Internships provide a supervised and evaluated work experience which supplements academic training with on-the-job training relevant to a career in news.
Prerequisites: permission.
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JMAS 3969 - Internship: Media Production Emphasis
Credits: 1 to 4
Internships provide a supervised and evaluated work experience which supplements academic training with on-the-job training relevant to a career in media.
Prerequisites: permission.
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JMAS 4053 - Advanced Multimedia Production
Credits: 3 Spring
This course will require students to apply a variety of production skills and software applications across communication platforms. Additional fee required.
Prerequisites: JMAS 3123 .
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JMAS 4063 - Post Production
Credits: 3 Fall
Students will review basic video editing skills to develop their craft with more advanced video and audio editing and post production techniques and principles. Participants will become more fluent with video editing software to create digital products in many venues. Additional fee required.
Prerequisites: JMAS 1153 .
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JMAS 4153 - Missions and Media
Credits: 3 Fall, Even
This course will survey Christian electronic media and apply media production techniques for creating projects that emphasize the Christian narrative.
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JMAS 4203 - Capstone: Media Production Emphasis
Credits: 3
This cumulative course is designed for seniors with at least a B average in JMAS. A variety of projects will require students to apply creative writing, and production skills learned from prerequisite courses. Additional fee required.
Prerequisites: senior standing.
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JMAS 4329 - Advanced Topics in Journalism and Mass Communication
Credits: 1 to 4 On Demand
An advanced course in a selected area of journalism or media. Not for independent study.
Prerequisites: junior standing.
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JMAS 4503 - Feature Writing
Credits: 3 On Demand
This course will focus on soft news stories and personality profiles designed to interest readers.
Prerequisites: JMAS 2053 .
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JMAS 4983 - Capstone: Journalism Emphasis
Credits: 3
This cumulative course is designed for seniors with at least a B average in JMAS. This is an advanced class in a selected area of traditional journalism or electronic journalism which will require students to demonstrate competence in a variety of projects.
Prerequisites: senior standing.
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JMAS 4999 - Independent Study in Journalism and Mass Communication
Credits: 1 to 4
Independent study for juniors and seniors with at least a B average in Mass Communication. A fee may be required
Prerequisites: approval of dean and completion of the 4999 Independent Study form.
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Management |
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MGMT 1999 - Topics in Management
Credits: 1 to 4 On Demand
A lower-level course in a selected area of Management. Not for independent study.
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MGMT 2889 - Cooperative Work Experience
Credits: 1 to 6
A supervised and evaluated work experience designed to supplement academic training with on-the-job training relevant to the student’s career goals. In the parallel plan, up to three hours of credit may be earned with part-time work during the semester or with full-time employment during the summer. In the alternating plan, up to six hours of credit may be earned with full-time employment during the semester. The course may be repeated for up to a total of six hours credit.
Prerequisites: approval of director of Cooperative Education.
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MGMT 2999 - Independent Study in Management
Credits: 1 to 4
Independent study for students who have completed a minimum of 24 hours with an overall B average.
Prerequisites: approval of the dean and the completion of a 2999 Independent Study form.
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MGMT 3203 - Introduction to Management
Credits: 3
An examination of the fundamental principles, concepts, and issues in the management of organizations and people. The processes and procedures used to manage performance effectively including planning, organizing, leading, and controlling are included.
Prerequisites: concurrent enrollment in ECON 2013 or ECON 2023 .
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MGMT 3213 - Leadership and Organizational Change in the 21st Century
Credits: 3 Fall
An examination of the various leadership and organizational change theories. Students will complete a variety of assessment instruments with an eye towards identifying their individual leadership styles and developing strategies for strengthening them. Student will also study organizational change and ways to positively effect change both as a leader and a non-leader.
Prerequisites: MGMT 3203 or instructor permission.
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MGMT 3283 - Human Resource Management
Credits: 3 Spring
A study of human resource management functions and roles within the organization, including but not limited to personnel policies, procedures, and programs for the recruitment, selection, development, and utilization of human resources in an organization and labor-management issues.
Prerequisites: MGMT 3203 .
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MGMT 3453 - Project Management
Credits: 3 Fall
This course provides the framework for understanding project management including project integration, project scope management, project time and cost management, quality management, human resource considerations, communications, risk management, and procurement management. Project Management introduces project management from a standpoint of a manager who must organize, plan, implement, and control tasks to achieve an organization’s work scope, cost/budget, and schedule. In this course, students explore project management with a practical, hands-on approach through case studies and class exercises.
Prerequisites: MGMT 3203 and MATH 2003 .
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MGMT 3603 - Introduction to Management Science
Credits: 3
An applied introductory course in the quantitative methods of management science. The principles and practices of production and operations management as well as decision making under conditions of uncertainty and risk are covered in detail. Topics include planning and inventory control, resource allocation, plant location, scheduling, process planning, and associated analytical techniques.
Prerequisites: MGMT 3203 , MATH 2003 , and junior standing.
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MGMT 3893 - International Business Internship
Credits: 3
A supervised and evaluated work experience conducted in an international business environment. The work must be judged by the supervising professor as being significant and as contributing to the student’s understanding of international business.
Prerequisites: junior standing and approval of the director of Cooperative Education.
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MGMT 3999 - Management Internship
Credits: 1 to 6
A supervised and evaluated internship to supplement academic training with on-the-job training relevant to the student’s career goals.
Prerequisites: MGMT 3203 .
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MGMT 4329 - Advanced Topics in Management
Credits: 1 to 4 On Demand
An advanced course in a selected area of Management. Not for independent study.
Prerequisites: junior standing.
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MGMT 4503 - New Venture Development
Credits: 3 Spring
This course gives attention to the resources, insight, skills and knowledge needed by those who intend to start a new business venture and nurture it through its first few years-as either an independent entrepreneur or a company intrapreneur. Students will participate in a simulated venture capital group that is evaluating new and existing companies in its portfolio.
Prerequisites: MGMT 3203 , ACCT 2013 , MKTG 3303 , or instructor permission.
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MGMT 4603 - Organizational Behavior
Credits: 3 Fall
This course focuses on the behavior, structure, and processes within organizations. Topics covered include but are not limited to behavioral science concepts such as leadership, motivation, personality, decision-making, interpersonal and intergroup behavior, that are relevant to the study of organizational and managerial behavior and are essential to any manager.
Prerequisites: MGMT 3203 .
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MGMT 4703 - Business Ethics
Credits: 3
A study of the decisions in business that can affect people in ways outside their own control. Consideration is given to the characteristics of ethical problems in management and the decisionmaking process. The study focuses on relationships with employees, customers, stockholders, suppliers, and society.
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MGMT 4853 - International Management
Credits: 3 Spring
A study of management in the international environment. Includes an analysis of international culture, legal, political, and economic factors affecting the management function.
Prerequisites: MGMT 3203 .
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MGMT 4903 - Organizational Strategy and Policy
Credits: 3
A capstone course. This course gives attention to the knowledge, skills and insight needed at the strategic level to grow and sustain performance in an organization, whether a full company, a department, division or other business unit within an existing organization. It addresses the common strategic functions of external analysis, internal analysis; competitive analysis, determining strategic alternatives, execution, and strategic control.
Prerequisites: MGMT 3203 , MKTG 3303 , FIN 3403 , and senior standing.
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MGMT 4999 - Independent Study in Management
Credits: 1 to 4
Independent study for juniors and seniors with at least a B average in Management.
Prerequisites: approval of the dean and completion of a 4999 Independent Study form.
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MGMT 5123 - Management for Results
Credits: 3
This course places emphasis on acquiring the knowledge and skills typical of graduate level organization management courses. The primary topics are business intelligence, planning, organizing, controlling, and leading. The distinctive focus is teaching the student to manage self and to be accountable for measurable results of other individuals and teams.
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MGMT 5403 - Organizational Dynamics
Credits: 3
This course will focus on leadership in the organization and industry. Topics will include the development of systems and processes with excellence during transitions.
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MGMT 5413 - Open Systems Analysis and Social Strategy Implementation
Credits: 3
This course examines leadership from the perspective of open systems theory to include system’s components and characteristics, system’s structures, and system’s processes. This course also examines development and casting of a corporate vision along with its implementation and effectiveness.
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MGMT 5433 - Organizational Leadership in Energy Firms
Credits: 3
This course will focus on leadership in organizations in the energy sector. Topics will include organizational culture, styles of influence, emotional intelligence, ethical issues related to leadership in the energy business, and leading change and transition within energy businesses.
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MGMT 5513 - Human Resources & Organizational Behavior
Credits: 3
This course will examine personal and professional issues related to modern human resource management (HRM). From the stages of pre-employment through termination, this course lays the essential framework for employment. Topics covered include: training and development, motivation, teamwork, compensation, performance, labor relations, safety, laws, and cultural concerns.
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MGMT 5523 - The Development of Management Thought and Practice
Credits: 3
The course focuses upon the rise of management as a distinct profession. It provides a historical overview of the development of the major schools of management thought and challenges the student to anticipate the future trajectory and impact of management as the discipline responds to the evolving demands of the marketplace.
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MGMT 5553 - Leadership in Organizations
Credits: 3
This course provides the student with the knowledge and skill sets needed to lead people in business organizations. Learning how to build teams, distribute leadership, and develop political acuity and persuasive communication skills are important elements of this course. In addition, understanding one’s self (e.g., learning style, values, aspirations, biases, affective skills, weaknesses, etc.) and learning to manage emotions under stressful circumstances is crucial to the development of effective leadership.
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MGMT 5593 - Comprehensive Exam Review
Credits: 3
The exam committee is likely to include the Dean for the College of Business, fulltime and adjunct professors, and anyone appointed by the Graduate and Distance Learning programs. If necessary, the student may retake the examination after a prescribed period. Students must also complete the ETS MBA test as part of this course.
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MGMT 5603 - Ethics, Leadership, and Responsibility in Business
Credits: 3
This course explores the ethical and corporate social responsibility challenges that leaders face in the marketplace, with a specific emphasis on imagining, lending, and implementing solutions to these problems.
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MGMT 5613 - Project Selection, Initiation, and Planning
Credits: 3
This project selection, initiation, and planning course will prepare students to participate in and lead project planning. Topics include project life cycle, project processes, stakeholder management, requirements documentation, project charters, human resources planning, and project scope.
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MGMT 5623 - Project Management Execution, Control, and Risk
Credits: 3
This project execution, control, and management risk course will prepare student to recognize, minimize, and mitigate project risks. Issues include time management, project baseline, risk qualitative and quantitative analysis, risk response, risk control, and change management.
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MGMT 5633 - Project Management Closure
Credits: 3
The project management closure course will prepare students to support and lead project processes. Topics include scope management, project work monitoring, closure documentation, deliverables with acceptance, and closure.
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MGMT 5643 - Project Quality Control and Change Control
Credits: 3
The project quality control course will prepare students to deal with quality concerns of projects teams and task forces as well as quality issues of the project deliverables. Topics will include ISO quality issues of production operations, six sigma, project planning for quality deliverables, assurance of project quality, and control quality issues.
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MGMT 5653 - Project Procurement Management
Credits: 3
The project procurement management course will prepare students to participate in procurement processes as either a provider or recipient of the procurement. Topics include procurement planning, procurement processes, control of procurements, and closure of procurements.
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MGMT 5723 - International Business
Credits: 3
This course gives attention to the knowledge and skills needed to grow and sustain performance in an international business organization, whether a full company, a department, division or other strategic business unit within an existing organization. The course addresses the common international business functions of market analysis, exporting, sourcing, direct foreign investment, and cross-cultural management.
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MGMT 5733 - 21st Century Global Energy Environment and Issues
Credits: 3
This course provides an introduction to the global energy industry’s past, present and future. Current and historical issues are examined in regions such as: Africa, the Americas, Central Asia, and the Middle East. World production centers and markets are discussed to include relevant energy security, scenario planning, risk management and regulation, deregulation, the legal trends, the energy value chain, distribution systems, environmental concerns, and future trends. Students will learn the geographic distribution of energy resources worldwide including governmental systems. This course will focus on hydrocarbons, but familiarize students with the newest renewable and alternative energy sources as well.
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MGMT 5903 - Masters Project or Thesis
Credits: 3
A supervised, applied project proposed by the students and approved by the student’s graduate research advisor. Emphasis will be placed on: 1) problem analysis and identification, 2) identification of a process of product to address the problem that was identified, 3) development of a proposed scope of work including budget and time line for the accomplishment of major milestones, and 4) a formal report on the project’s progress or impact. The course is intended to assist students to become better consumers of business research so they may be fully equipped to address practical business problems. To be taken as the final course. Pass/fail grading. Student may receive a grade of IP (In Progress) until work is completed at which time grades will be changed to Pass. Student must reenroll until the course work is successfully completed.
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MGMT 6103 - International Business Practicum
Credits: 3
This course is a coordinated and supervised trip to a foreign country with an emphasis on culture and management practices, and includes visits to companies and other meaningful sites in that country. Note: Course is not available to student in the online MBA program.
Prerequisites: MGMT 5723 or permission of instructor.
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MGMT 6223 - Organizational Strategy
Credits: 3
Case-oriented experience designed to integrate a student’s functional knowledge and skills. Students will learn to develop and execute appropriate strategies and policies in a competitive business environment. Typically, this course is taken during the last semester of course work.
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MGMT 6233 - Organizational Problems, Diagnostics, and Solutions
Credits: 3
This course focuses on the role of the manager as a problem-solver, including the processes involved in anticipating, recognizing, diagnosing, and generating solutions for large-scale organizational problems. Students are exposed to the proper methodologies and are given the tools to go beyond events and “patterns of events” to the underlying systemic structures responsible for organizational and other problems. In addition to the managerial role in organizational problem-solving, the course will explore the possible roles of business in addressing large-scale social and global problems. Such problems represent legitimate business opportunities and threats and, thus, the role of business in solving them is explored in terms of emerging business and social models.
Prerequisites: MGMT 5123 .
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MGMT 6243 - Leading Organizational Change
Credits: 3
This course examines the forces that drive organizational change, including a special emphasis on transformational leadership as it applies to successful change processes. The course examines challenges to the transformational process as well as those strategies utilized by leaders for making change more effective. The emphasis is on planning, managing, evaluating, and surviving initiatives in dynamic environments. The course has both a macro and micro perspective as it will focus on leadership implications along two dimensions: (1) of large-scale organizational transformation; and (2) of significant personal transformation. Exams will be augmented by case analyses, exercises, and projects.
Prerequisites: MGMT 5123 .
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MGMT 6253 - Value Creation and Innovation
Credits: 3
This course explores the critical role that knowledge and innovation play in corporate entrepreneurship and intrapreneurship. Entrepreneurial thinking and innovative processes are vital for gaining and maintaining advantages in the marketplace. Topics include entrepreneurial processes, the types and management of knowledge assets, knowledge management processes and innovation processes.
Prerequisites: MGMT 5123 .
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MGMT 6303 - MBA Capstone
Credits: 3
A supervised, applied project proposed by the students and approved by the student’s graduate research advisor. Emphasis will be placed on: 1) problem analysis and identification, 2) identification of a process or product to address the problem that was identified, 3) development of a proposed scope of work including budget and time line for the accomplishment of major milestones, and 4) a formal report on the project’s progress and impact. The course is intended to assist students to become better consumers of business research so they may be fully equipped to address practical business problems. Students will also take the ETS MBA Major Field Test. To be taken as the final course.
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MGMT 6313 - Project Management Capstone
Credits: 3
The project management capstone course will provide students with an integrated project experience. The course will draw on previous courses requiring development of a project plan to include a proposed charter, deliverables, management plan, risk analysis, stakeholder directory, human resources plan, scope and control plan, and initial work breakdown structure, phase planning and closure.
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MGMT 6333 - Global Strategy Capstone
Credits: 3
A case- and simulation-oriented experience designed to integrate a student’s functional knowledge and skills. Students will learn to develop and execute appropriate strategies and policies in a competitive, global business environment. Students will also develop an applied analysis related to a modern business scenario. Typically, this course is taken during the last semester of course work. Students will also take the ETS MBA Major Field Test.
Prerequisites: 18 hours of MBA credits; at least 3 hours from one or more of the following: MGMT 6253 ; or MGMT 6233 ; or MGMT 6243 .
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MKTG 1999 - Topics in Marketing
Credits: 1 to 4
A lower-level course in a selected area of Marketing. Not for independent study.
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MKTG 2999 - Independent Study in Marketing
Credits: 1 to 4
Independent study for students who have completed a minimum of 24 hours with an overall B average.
Prerequisites: approval of the dean and the completion of a 2999 Independent Study form.
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MKTG 3303 - Introduction to Marketing
Credits: 3
A survey of the marketing functions and role of marketing in the organization. Topics include marketing information gathering, product and service planning, pricing strategies, promotion policies and strategies, channels of distribution, international marketing, and social issues in marketing.
Prerequisites: ECON 2013 or ECON 2023 or instructor’s permission.
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MKTG 3323 - Introduction to Marketing Analytics and Web Intelligence
Credits: 3 Fall
The new age of marketing requires an understanding of data. With the introductory course of digital marketing fundamentals, students explore customer data analysis techniques and their theoretical foundations to help students acquire analytic skills that can be applied to real world marketing problems. Marketing Analytics is an application of data science to marketing decision problems. Additionally, this course offers the theoretical understanding of data necessary for students to adapt to the many changes in marketing, while also equipping them with the skills they will need to perform vital daily functions.
Prerequisites: MKTG 3303 or permission of instructor.
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MKTG 3343 - Selling and Sales Management
Credits: 3 Spring
A study of models of buyer behavior and the communication process in the buyer-seller setting. Includes development of the appropriate selling strategies and tactics from the first step of prospecting by the salesperson, through the sales approach, presentation and handling of objections, to the closing of the sale. Examining the primary tasks of managing the sales force.
Prerequisites: MKTG 3303 or instructor permission.
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MKTG 3363 - International Marketing
Credits: 3 Fall
A study of marketing in the international environment. Both domestic and multinational structures are handled in terms of global marketing. Cross cultural issues will be emphasized throughout the course.
Prerequisites: MKTG 3303 or instructor permission.
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MKTG 3383 - Internet/Digital Marketing
Credits: 3 Spring
The course examines marketing concepts like marketing mix, segmentation, and positioning as it relates to an online marketing platform. Students participate in cutting edge simulation programs that allow students to test their understanding of internet marketing strategies online. Students learn how to navigate internet/digital marketing and its practical application. Students explore the history of internet marketing to understand how the early influences have shaped today’s marketing strategies. Topics include search engine optimization, search engine marketing, online advertising, web analytics, email marketing, social media platforms and online marketing reputation systems.
Prerequisites: MKTG 3303 or instructor permission.
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MKTG 3999 - Marketing Internship
Credits: 1 to 6
A supervised and evaluated internship to supplement academic training with on-the-job training relevant to the student’s career goals.
Prerequisites: MKTG 3303 .
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MKTG 4303 - Marketing Research and Consumer Behavior
Credits: 3 Fall
This course equips students with the knowledge necessary to understand consumer and managerial decision making in order to apply that analysis to guide companies, nonprofits, or individuals in the design and promotion of winning products and services. Students will develop specific and practical marketing expertise and skills, including research design, exploratory research; descriptive research; scaling; sampling; and data analysis and reporting.
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MKTG 4329 - Advanced Topics in Marketing
Credits: 1 to 4 On Demand
An advanced course in a selected area of Marketing. Not for independent study.
Prerequisites: junior standing.
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