2023-2024 Academic Catalog 
    Jun 17, 2024  
2023-2024 Academic Catalog [ARCHIVED CATALOG]

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MKTG 4373 - Small Business Marketing

Credits: 3 Spring

A study of no-cost and low-cost marketing methods. Topics include guerilla marketing, viral marketing, buzz marketing, social marketing, and other methods useful for small businesses.

Prerequisites: MKTG 3303  or instructor permission.

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