2025-2026 Academic Catalog

Dec 05, 2025

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2025-2026 Academic Catalog [ARCHIVED CATALOG]

Marketing, BBA

Common Core for Accounting and Business - Credits: 35

Please refer to the Common Core for Accounting and Business degrees in the School of Business

Supportive Core - Credits: 9

ECON 2013 - Principles of Economics: Macro Credits: 3
ECON 2023 - Principles of Economics: Micro Credits: 3
MATH 2003 - Basic Statistics Credits: 3

Marketing - Credits: 65-67

Business Core Courses - Credits: 47-49

ACCT 1001 - Fundamentals of Accounting Credits: 1
ACCT 2013 - Principles of Accounting I Credits: 3
ACCT 2023 - Principles of Accounting II Credits: 3
BISS 1103 - Fluency in Information Technology Credits: 3
BISS 1123 - Business Problem Analysis Credits: 3
BISS 3503 - Management Information Systems Credits: 3
BISS 3603 - Introduction to Business Analytics Credits: 3
BLAW 3103 - Business Law I Credits: 3
BSAD 1113 - Introduction to Business Credits: 3
BSAD 3003 - Business Communications Credits: 3
FIN 3403 - Introduction to Business Finance Credits: 3
MGMT 3203 - Introduction to Management Credits: 3
MGMT 3603 - Introduction to Management Science Credits: 3
MGMT 4703 - Business Ethics Credits: 3
MGMT 4903 - Organizational Strategy and Policy Credits: 3
MKTG 3303 - Principles of Marketing Credits: 3

Select One Option - Credits: 1-3

FIN 3989 - Finance Internship Credits: 1 to 6
MGMT 2889 - Cooperative Work Experience Credits: 1 to 6

Specialized Courses - Credits: 18

All specialized courses and MGMT 4903 must be completed at OBU.

MKTG 3323 - Introduction to Marketing Analytics and Web Intelligence Credits: 3
MKTG 3343 - Selling and Sales Management Credits: 3
MKTG 3363 - International Marketing Credits: 3
MKTG 3383 - Internet/Digital Marketing Credits: 3
MKTG 4303 - Marketing Research and Consumer Behavior Credits: 3
MKTG 4373 - Small Business Marketing Credits: 3

Electives - Credits: 9-11

A minor is optional.

Total Hours Required for Graduation - Credits: 120