2026-2027 Academic Catalog

May 12, 2026

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2026-2027 Academic Catalog

Communication and Media: Strategic Communication Emphasis, BA

Common Core - Credits: 35

Biblical Literacy

BIBL 1013 - Introduction to Christian Scripture Credits: 3
BIBL 1023 - Christian Theology and Ethics Credits: 3

Composition and Literature

ENGL 1153 - English Composition: Exposition and Argument Credits: 3
ENGL 1163 - English: Composition and Classical Literature Credits: 3

Scientific Literacy and Mathematics

Laboratory Science Course Credits: 4
MATH 1033 - Contemporary Mathematics Credits: 3

Wellness and Lifelong Fitness

PHED 1001 - The Wellness Lifestyle Credits: 1

History and Literature

ENGL 2013 - European Civilization: Literature Credits: 3
ENGL 2023 - Modern West: Literature Credits: 3
HIST 2013 - European Civilization: History Credits: 3
HIST 2023 - Modern West: History Credits: 3

Philosophy and Fine Arts

PHIL 1043 - Introduction to Philosophy Credits: 3

Supportive Core - Credits: 18-19

COMS 1093 - Introduction to Speech Communication Credits: 3
COMS 2203 - Media and Culture Credits: 3
World Language Course Credits: 3
Select One Course:
FNAR 2063 - Arts and Western Culture Credits: 3
FNAR 2163 - Arts and Ideas Credits: 3
Select Two Courses:
Anthropology Course Credits: 3
Economics Course Credits: 3
Mathematics Course Credits: 3
Political Science Course Credits: 3
Psychology Course Credits: 3
Science Course Credits: 3-4
Sociology Course Credits: 3
World Language Course Credits: 3

Communication and Media Core - Credits: 24

COMS 1113 - Interpersonal Communication Credits: 3
COMS 2283 - Advanced Public Speaking Credits: 3
COMS 2323 - Introduction to Public Relations Credits: 3
COMS 4323 - Capstone in Communication and Media Credits: 3
JMAS 1153 - Film 1: Introduction to Film Production Credits: 3
JMAS 2053 - Writing for Mass Media 1 Credits: 3
JMAS 3303 - Social Responsibility Credits: 3

Experiential Learning - Credits: 3

COMS 2611 - Micro Internship: Bison Athletics Credits: 1
COMS 2621 - Micro Internship: Marketing and Communications Credits: 1
COMS 3983 - Communication and Media Internship Credits: 3
JMAS 2961 - Student Studio Production Credits: 1
JMAS 2971 - Student Newspaper Production Credits: 1
JMAS 2981 - Student Yearbook Production Credits: 1

Strategic Communication Emphasis - Credits: 33

BSAD 1113 - Introduction to Business Credits: 3
COMS 3043 - Advertising Credits: 3
COMS 3183 - Writing for Mass Media 2 Credits: 3
COMS 4013 - Public Relations Campaigns Credits: 3
MKTG 3303 - Principles of Marketing Credits: 3

Marketing

Select Two Courses:

MKTG 3323 - Introduction to Marketing Analytics and Web Intelligence Credits: 3
MKTG 3383 - Internet/Digital Marketing Credits: 3
MKTG 4303 - Marketing Research and Consumer Behavior Credits: 3

Communication Options

Select Two Courses:

COMS 3103 - Group Discussion and Leadership Credits: 3
COMS 3203 - Strategic Communication in Sports Credits: 3
COMS 3313 - Communication Theory Credits: 3
COMS 3453 - Communication and Conflict Management Credits: 3
COMS 3503 - Communication Research Credits: 3
COMS 4163 - Public Relations Case Studies Credits: 3
COMS 4173 - Public Relations in the Nonprofit Sector Credits: 3
COMS 4183 - Social Media Strategy and Content Credits: 3

Visual Communication

Select Two Courses:

ART 2203 - Introduction to Graphic Design Credits: 3
ART 3163 - Vector Graphics Credits: 3
ART 3173 - Raster Graphics Credits: 3
JMAS 3073 - Introduction to Digital Photography Credits: 3
JMAS 3163 - News Editing and Design Credits: 3
JMAS 3903 - Film 4: Electronic Field Production Credits: 3

General Electives - Credits: 9-10

Total Hours Required for Graduation - Credits: 120